Web Design & Development
What is the purpose of creating a website? What do you want to accomplish? Should the design focus on aesthetics or a great user interface? What is the most important aspect of website development?
The purpose of any business website is communicating and facilitating. Your website allows visitors to do something. They seek information, and they learn.
The main thing visitors want from your website is value. As an owner, your website allows you to do something also. You educate visitors and provide them with value. Your goal is to turn visitors into customers.
The website design should be pleasing to look at and easy for visitors to use. Both qualities are advantageous; however, the most important aspect of website development is delivering results. A site that looks great but doesn’t give you results that create success is just another website that is nice to look at but devoid of substance.
Priority on Results
So how do we get the best results? Take a moment and think about all the work you put into getting people to your website. They are not there by accident. They are there because they believe they need what you offer. To develop a site that confirms their belief and satisfies their need, we must somehow gather and analyze data about their behavior on your site. What do they do once they get there? How long do they stay? Is it easy for them to find the information they seek? How many visitors transition to customers, and why? More importantly, why don’t they all make the transition?
Many types of tracking software are available but one of the most popular is Google Analytics, and it’s free. This free tool is powerful, easy to use, and is kind of the unspoken industry standard analytics tool for websites. What can you learn with Google Analytics?
• Accurate count of actual visitors—By only measuring the number of visits to your site by web browsers, you eliminate counting automated bots.
• Detailed stats on visitor sources—Learn how visitors got to your site
• Optimize content—Learn what pages draw traffic, how long they stay on each page, and how often the leave. You can focus on the best performers.
• Gather information on website events—Track links to external websites to learn what they are downloading .
• Campaign Tracking—Learn which campaigns perform the best by adding a tracking code (URL) specific to the individual campaign.
• View and compare historical data—Analyze trends, current and historical, to understand online customer behavior.
• Reports by email—Create and send custom reports.
Now you have an idea of the type of information available with tracking software, and much more is possible. Gathering and analyzing data presents a clearer picture of how to optimize your website so that it serves its purpose more effectively. The more adept you become at recognizing what works and how to expand what works the faster you can improve the experience for your visitors, customers, and for yourself. With each new piece of information, you will gain insight; and with each new insight you will take the appropriate action. Soon you will watch an increasing number of visitors as they transition into customers.
More Prospects Now
Our team of consultants will partner with you every step of the way. It’s what we love to do. We will offer options and advice on every facet of developing a successful website. From design to tracking to optimization, we can help you achieve the results you want. Your mission becomes our mission. Your goals become our goals. Contact us today so we can get to work for you.
Want prospects? Let's Talk. More prospects is what we do.
Bill Davis "In 4 days I sold out my workshops for the next 3 months! Wow!"