Pay-Per-Click: Doing PPC the Right Way
You want your site ranked on Google. Everyone wants their site ranked high on Google; however, achieving that ranking is difficult, especially if you are trying to let it happen organically and you don’t have a strong understanding of how websites work. If you don’t have the patience just to let things happen but you want the high ranking and the traffic it brings, there might be another way. You need to take a look at developing a Pay-Per-Click (PPC) campaign.
Pay Per Click (PPC)
PPC is an online strategy used to advertise your products and services. The reason PPC is so successful, and so sought after, is because you are advertising to people who are already looking for your products. The concept of PPC may seem foreign, but the basics of how it works are quite simple.You develop an online advertising campaign built around certain words that are closely related to your product or service. These become your keywords. You pay Google to list your ads at the top right of the search listings. When an interested party clicks your ad, you pay Google a specific cost-per-click. When you spend all your money paying for clicks, you refill the fund. The details are a bit more complicated and require some well thought out ideas and organized planning, but that gives you the basics of the program.
More Prospects Now
As a marketing company, More Prospects Now understands how important it is for you to get the most productive results out of every advertising dollar spent. We can help with your Pay-Per-Click campaign. We will create a team that blends your knowledge of what you sell with our marketing expertise. Together we will set aggressive but achievable goals and create a strategy that fits your unique business. We’ll use our marketing experience to develop a pay-per-click campaign that drives traffic to your site and converts customers like never before. We will expertly focus on three areas to optimize results and achieve the goals we set.
Three Key Points
• create an account structure on top of a solid foundation
• write ads that demand attention and are impossible to ignore
• adjust the ads for optimization and create new ads
We can explain the most important concept of the account structure in one word. That word is: relevant. Your ad groups must contain small groups of keywords that are all relevant to each other and what you are trying to accomplish. You have to ask yourself, who is the target of our ads? Who are we trying to reach? We want to create tight, easily understood campaigns. Keeping things simple ensures that we can quickly determine what is working and what is not. Are we using the right keywords to reach the target, or are we wasting effort and money with inefficient ads?
The most amazing product ever invented sold at the most reasonable price will not do you any good if potential buyers never see or hear about it. Compelling ad copy is the name of the game. You have to grab their attention, make it relevant to their search, and lead them to a place where they want to click and buy. You have to show them what you offer and help them believe it’s what they need or want. Conversion tracking is a tool that helps you understand if your campaign is working. Are your keywords, ads, and ad groups performing well or not? Are your ads leading you to valuable customer activity or are you throwing money down the drain? Conversion goals are fundamental to optimization and achieving success. We can help you understand what conversion goals fit your needs, and how well it all matches up with revenue and costs. By working together on these three areas, your company will be at the top of search results for a very long time. Pay-Per-Click is one of the most successful advertising programs ever created and an awesome way to grow your business.