The only real reason why business owners set up websites is to get more customers. If you're not converting your website users into customers, you're missing out on a huge opportunity, and someone else is seizing that opportunity. They'll be sitting down, relaxed at the thought of all of the money and customers they have taken which should've been yours.
Conversion Rate Optimization
If you're not getting the optimal conversion rate, then think about what you could be doing wrong.
*Are you making a commonly made mistake? It's pretty likely that you're missing out on some important tricks to optimize your conversion rate. Some things are very simple to fix, but only if you know where to look for them—which most business owners don't. For instance, is there a place for you to get people's email addresses? If so, is it easy to find? Getting this right alone can make a major difference in profits for your company. Once you have their email address, you can keep in touch with users even after they leave the website. This way, you can send them emails and continue to remind them about your business, causing you to never be forgotten by them. Doing this could get you many new customers, considering there will be a time when they will need your services, and when they do, they'll remember the company who has always sent them emails about what they have to offer. (Fact: The average sale is made after only the fifth interaction with the customer!) While getting email addresses is beneficial, giving them is crucial as well. You need to provide the viewers of your website with any and all contact information—any phone numbers, email addresses, or location addresses—so that if the customers ever need to contact you, it won't be any trouble at all. Also be sure that the information is in the correct placement on your website. This way, you'll never be turning down business by 'hiding' the information they're looking for.
*Testing Everything On Your Website If your website is not providing you with business, then another likely possibility is that your users are experiencing glitches or technical problems within the site. But, until you test the site out, you can't see what those problems are, or how to fix them. A lot of times, businesses tend to overthink things. But, what they don't usually realize is that it's the smallest things that can make the biggest differences. Simple things like changing the color of the buttons your users press, the size of the pictures, and especially whether the pictures are the right ones or not, can increase your conversion rate dramatically. Another aspect that could make a major difference in your conversion rate is the headlines of your articles. The headline is what the users see first, and is what will ultimately decide whether or not they will read the actual article itself. Simply changing one word from 'good' to 'life-changing' can be the difference between a 6% conversion rate and a 36% conversion rate.
*Go Back To The Drawing Board and Start Again Now that you've completed all of the steps, your website is doing exactly what it's meant to do. So, you must raise the bar and create new ones. Everything that was mentioned here is crucial to the development of your business and website, but the truth is you can't just test out one step at a time. The best thing to do is just start fresh and create a new site, using all of the tactics and strategies mentioned here. This is a lot less work than trying to fix every issue on the old website. Instead, you could simply restart and ensure that your website is up to standards for your users.Conversion rate is very beneficial to your business, and is what will get it up and running. Increasing it will prevent you from giving your money and potential customers away to competitors.
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Bill Davis "In 4 days I sold out my workshops for the next 3 months! Wow!"